Sep 2009
next generation kids: advertising adverse?
09/25/09 05:03
I am a mother of two pre-school age boys. I am part of the new generation of mothers that feed their kids healthy, organic meals and only allow educational TV viewing i.e. Baby Einstein, Blue's Clues, Dora the Explorer and the likes. You can find these shows on the Nickelodeon channel "Noggin". These shows are on all day and are completely commercial free. A true blessing for that generation of moms who want to ensure their children are only exposed to things that are good for them.
But, my boys are getting older, and now they want to watch Sponge Bob and shows on other channels. I figure "why not?". So, the other day, I made the change to Nickelodeon. My son was laughing along Sponge Bob’s antics, having a great time, when something happened; something that had never happened to him before.
A commercial interrupted the show.
He immediately became concerned. What happened to Sponge Bob? Is he coming back? What’s going on? He pleaded.
I suddenly realized my son had never seen a TV commercial before.
This was something I hadn't calculated into my equation of green veggies and quality programming. And, the most bizarre thought: why didn’t I? After all, I work in advertising!!
What have I done?! I, along with my generation of moms, are going to ruin my industry! The next generation kids are growing up advertising adverse.
Already, current audiences record their TV shows, watch programming online and could pretty much avoid most types of advertising if they really tried. But, I like my job. How can we continue to capture an audience that is predisposed to shrug them off?
But, my boys are getting older, and now they want to watch Sponge Bob and shows on other channels. I figure "why not?". So, the other day, I made the change to Nickelodeon. My son was laughing along Sponge Bob’s antics, having a great time, when something happened; something that had never happened to him before.
A commercial interrupted the show.
He immediately became concerned. What happened to Sponge Bob? Is he coming back? What’s going on? He pleaded.
I suddenly realized my son had never seen a TV commercial before.
This was something I hadn't calculated into my equation of green veggies and quality programming. And, the most bizarre thought: why didn’t I? After all, I work in advertising!!
What have I done?! I, along with my generation of moms, are going to ruin my industry! The next generation kids are growing up advertising adverse.
Already, current audiences record their TV shows, watch programming online and could pretty much avoid most types of advertising if they really tried. But, I like my job. How can we continue to capture an audience that is predisposed to shrug them off?
now is the time.
09/25/09 04:17
Want some advice? Seize the moment - Again!
With scholarly routine, sitcom season has arrived. The new fall schedule is heaven sent for my wife and I, largely because we claim back our TV time from our sons. It gives us a few hours to ourselves to enjoy a series while the kids are fast asleep.
After all these months of b-rated television, prime time is back! And, prime time attracts more eyeballs. Stuck in the current economy, more will huddle in front of TVs everywhere, reminiscent of 1930's nuclear families, for moments of enjoyment. With this thought, our messaging should, now more than ever, engage consumers.
Lets create products that make life simple again. Lets stick with messaging that is truthful and connects with our reality. Lets empower and reinvigorate our economy, our people.
Now is the time.
With scholarly routine, sitcom season has arrived. The new fall schedule is heaven sent for my wife and I, largely because we claim back our TV time from our sons. It gives us a few hours to ourselves to enjoy a series while the kids are fast asleep.
After all these months of b-rated television, prime time is back! And, prime time attracts more eyeballs. Stuck in the current economy, more will huddle in front of TVs everywhere, reminiscent of 1930's nuclear families, for moments of enjoyment. With this thought, our messaging should, now more than ever, engage consumers.
Lets create products that make life simple again. Lets stick with messaging that is truthful and connects with our reality. Lets empower and reinvigorate our economy, our people.
Now is the time.
TV goes head to head with Internet
09/21/09 04:27
The Emmy's called out TV's fierce battle with the internet. Will broadcast television be back next year? Will internet finally replace TV? This year's Emmy's decided to face the future head to head. And, gave us a pretty good argument for continuing our love for television.
Mad Men series creator Matthew Weiner said it best as he accepted the show's consecutive best drama win "It is an amazing time to work in TV. And I know that everything is changing, but I'm not afraid of it because I feel like all these different media is just more choice and more entertainment. It's better for the viewers in the end and I'm glad to be a part of it."
Take it from the ad man.
- Who wants to watch HD on a small screen when you have giant screen TVs.
- Who has the patience to wait for the inevitable "buffering" that only happens to slow things down during the video you're trying to watch and not the commercial you just had to sit through?
- And, who wants to lose it all to a dying battery?
Mad Men series creator Matthew Weiner said it best as he accepted the show's consecutive best drama win "It is an amazing time to work in TV. And I know that everything is changing, but I'm not afraid of it because I feel like all these different media is just more choice and more entertainment. It's better for the viewers in the end and I'm glad to be a part of it."
Take it from the ad man.
content: the new currency.
09/08/09 11:44
Whether it was news programs that gave it the spotlight or bloggers that gave it its start, social media is now taking big parts of traditional ad budgets everywhere. Something typically classified as public relations combined with the world wide web became the biggest awareness monster ever, and it’s run by the People. The ad industry was on the road to change, but the coming of social communities and social networking caught many by surprise.
Unprepared, to say the least. So now, many are scrambling to become experts. A lot of the social media “expertise” out there is simply trial and error. So, while everyone is trying to control this medium, claim it (back) and basically follow the known path of advertising “change”, we at Cartel believe it’s time to focus on real change. Let’s anticipate the change before it smacks us in the face.
Let’s talk about the impact social media has made and the after-shock its counterparts are experiencing and will continue to experience in the coming years. Social media has made us see that the ad industry was over-segmented and over-inflated. So, it begs the question, where will traditional media be in 5 years?
Sure, there are consumers that are not online (yet), but if the US population went from 9% online to 77% online in a decade, you can bet everyone will be online in a blink of an eye. So, what do we do?
At Cartel, we’re thinking ahead. We’re staying nimble. We grow with our audience cultures. We focus on creating the most relevant content for our clients. No matter where the internet leads us, there will always be a need for audio, visual or audio/visual content. Content is the new currency.
Unprepared, to say the least. So now, many are scrambling to become experts. A lot of the social media “expertise” out there is simply trial and error. So, while everyone is trying to control this medium, claim it (back) and basically follow the known path of advertising “change”, we at Cartel believe it’s time to focus on real change. Let’s anticipate the change before it smacks us in the face.
Let’s talk about the impact social media has made and the after-shock its counterparts are experiencing and will continue to experience in the coming years. Social media has made us see that the ad industry was over-segmented and over-inflated. So, it begs the question, where will traditional media be in 5 years?
Sure, there are consumers that are not online (yet), but if the US population went from 9% online to 77% online in a decade, you can bet everyone will be online in a blink of an eye. So, what do we do?
At Cartel, we’re thinking ahead. We’re staying nimble. We grow with our audience cultures. We focus on creating the most relevant content for our clients. No matter where the internet leads us, there will always be a need for audio, visual or audio/visual content. Content is the new currency.