census 2010
04/01/10 01:44
One of the most discussed topics in recent years has been the Latino impact on the U.S. economy. And as an advertising professional, it’s of particular importance to me.
I’m in the early stages of my advertising career, but one of the first things I learned was just how valuable the Census really is. The Census is imperative to a marketer’s assessment of the changing trends in consumer behavior. Consumer behavior is what marketers look at to determine product development and budget priority. And, based on the Hispanic boom, a safe assumption would be that a large number of marketers would create products for and place their money on the Hispanic market.
But here is the issue: marketers have known about demographic shifts in the U.S. population for a very long time, but some marketers have failed to recognize the sheer buying power of the U.S. Hispanic community.
So, what can we hope the 2010 Census does for marketing? Well, if the 2000 Census broke down stereotypes, the 2010 Census just might shatter them. Once and for all, the Hispanic population will be noticed and taken seriously.
But, before there’s real change, everyone must be counted.
Hispanics, just like they rallied in numbers to vote in the last election, must make themselves count. By participating in the U.S. Census, we are helping to claim our stake in the American Dream.
As a Latina, I’m not only committed to filling out the Census, but am also committed to helping spread the word. For whatever reason Hispanics are in the U.S., our culture, our money and our sheer determination make up the dream of this country and marketers can’t ignore this for another 10 years.
- Dora Valdez
I’m in the early stages of my advertising career, but one of the first things I learned was just how valuable the Census really is. The Census is imperative to a marketer’s assessment of the changing trends in consumer behavior. Consumer behavior is what marketers look at to determine product development and budget priority. And, based on the Hispanic boom, a safe assumption would be that a large number of marketers would create products for and place their money on the Hispanic market.
But here is the issue: marketers have known about demographic shifts in the U.S. population for a very long time, but some marketers have failed to recognize the sheer buying power of the U.S. Hispanic community.
So, what can we hope the 2010 Census does for marketing? Well, if the 2000 Census broke down stereotypes, the 2010 Census just might shatter them. Once and for all, the Hispanic population will be noticed and taken seriously.
But, before there’s real change, everyone must be counted.
Hispanics, just like they rallied in numbers to vote in the last election, must make themselves count. By participating in the U.S. Census, we are helping to claim our stake in the American Dream.
As a Latina, I’m not only committed to filling out the Census, but am also committed to helping spread the word. For whatever reason Hispanics are in the U.S., our culture, our money and our sheer determination make up the dream of this country and marketers can’t ignore this for another 10 years.
- Dora Valdez